Serenellini Accordions, located in Loreto, Italy, is a small family business manufacturing accordions. Before founding his own accordion factory, Luciano Serenellini worked at a factory in Castelfidardo making toy instruments. Initially, the instruments were wooden, later plastic. Luciano enjoyed his work and got to know people involved in accordion manufacturing. Through this, he was able to learn the skill of accordion building. Eventually, Luciano rented a small workshop and soon made his first accordions: piano, button, and diatonic accordions. Luciano took these instruments to one of the factories in Castelfidardo for display, where the craftsmanship was appreciated. Based on this, the first orders came in, and Luciano founded his own company in 1978.
At the beginning of operations, Luciano Serenellini only manufactured accordion parts for other accordion factories. However, this did not satisfy him, so Luciano worked to create his own collection and brand. These were introduced at the Frankfurt Music Fair in 1982. There was excitement in the air – there was a risk between success and acceptance and failure. Luciano was fortunate, as at this fair he gained a customer who has been a Serenellini client ever since.
After the beginning, it became clear that the small workshop was not big enough. Luciano built the current (2022) factory building in 1983. Luciano’s daughter Sabrina Serenellini joined her father’s workplace after high school. Sabrina did a lot of physical work with accordions before moving to the position of company secretary. Today, there are three employees, two in the office and Luciano himself on the production line.
Over the years, operations have changed. In the early days of the company, order quantities were large. One customer could order up to 20–30 accordions at once. In the 2000s, the number of units has decreased, and the customization of instruments has become more important. At the same time, the production of diatonic accordions has decreased. Over the years, the range of models has, in turn, become larger.
Serenellini’s main market areas have been various countries in Europe, the United States, South America, Canada, Hong Kong, Korea, Australia, and China.
Source: http://www.accordions.com/interviews/serenellini.aspx?fbclid=IwAR2bfRm7BqoXFORKJlB9K_NTGLHiKAy_TUt9aBw0xth-9KXtLG3WYtJthj4 (27.9.2022)